AI and Marketing Performance
AI expands potential.
But potential doesn’t become performance on its own.
What determines whether AI actually improves outcomes isn’t the tool—it’s the amount of interference surrounding the work.
Why Resilience Was Built for a Different Kind of Work
“Be resilient” has become a standard message at work.
Keep your head down. Stay flexible. Don’t get thrown. Figure
How Being Clear About What You Want Actually Drives Performance
Most people never say it out loud, but we all expect something from our work—progress, dignity, room to grow. When those slip, it’s not a motivation problem; it’s a misaligned expectations problem. Ownership starts when you name what you actually need.
